Creating a Promotion (Part 3)

In this post, I will talk about how we'll run the Haunted Film Extravaganza. This is our weeklong horror movie celebration where fans can join in daily for movies, trivia, and prizes, building up to a big live finale. After our successful test run, we're aiming for 500 people joining each day, 1,000 new social media followers, and 300 people watching our live stream.

First, we need two weeks to get everything ready. In week one, we'll pick our seven movies and write all the trivia questions. We'll also create all our graphics, videos, and digital goodies like wallpapers that fans can download. The tech team will set up our livestream and make sure people can easily answer trivia on their phones. During week two, we'll focus on prizes. We'll order all the horror merchandise, set up shipping plans, and put together our grand prize bundle. Then we'll test everything. We'll do practice runs of the live stream, make sure international fans can join in, and get our support team ready to help if anything goes wrong.

When the event kicks off, each day follows the same pattern. At 9 AM EST, we announce the day's movie. Then we post three trivia questions throughout the day (at noon, 3 PM, and 8 PM EST), making it fair for fans in different time zones. Each night at 9 PM EST, we announce who won that day's prizes. We've picked a mix of movies to feature - starting with classics like The Exorcist, moving through modern hits like Get Out, and ending with a multi-movie marathon. The big finale on day seven is special. Starting at 6 PM EST, we'll have a movie marathon, bring in special guests, and host our biggest trivia competition. This is when we'll give away our grand prize bundle, packed with horror collectibles, streaming subscriptions, and convention tickets.

Money-wise, we're working with $2,875. Most of this goes to marketing ($1,200), prizes ($850), shipping ($450), and technical stuff ($375). We've planned backup options for everything - extra streaming platforms if our main one crashes, different ways to deliver prizes, and plenty of staff to help fans who need it. We need lots of materials ready to go to make this work. This includes graphics for social media, emails to send to participants, wallpapers to give away, and videos to promote the event. We'll share these across Instagram, Twitter, Facebook, and TikTok. Additionally, we will send regular emails to keep everyone excited and informed.

After it's all done, we'll spend two weeks wrapping up. First, we'll send out all the prizes and ask participants what they thought about the event. Then we'll look at all our numbers - how many people joined in, how many new followers we got, what worked well, and what we could do better next time. The whole point is to create something special for horror fans with it not being just a contest, but a real celebration where they can meet other fans and have fun together. We learned a lot from our three-day test run, and now we're ready to make this bigger, better, and spookier than ever.